Sea Crest Health Care Center

Celebrating a full spectrum of restorative and nursing care

Say You Won't Change, Susan Boyle

Susan BoyleThe staff sat expectantly around the conference table as I pressed the YouTube link to Britain’s Got Talent. “What’s Ruthy doing now?” was surely the predominant cognitive thread… Obvious emotion filled the room as they watched Susan Boyle upend the world with her other-wordly voice… And as outraged as they were at the sneers and cynicism evinced by smug audience members at the sight of the plain-Jane, ungainly elderly woman (was she really only in her forties?), they could not honestly separate their pre-conceived negative expectations, and later, amazement , upon hearing the beatific voice emerge.

We may not be proud of it, but all of us are subject to a whole host of factors influencing our responses to people and the objects we introduce to our lives. Scientists have long categorized the elements of universally perceived beauty, and libraries are filled with our less than laudable embrace of the visually pleasing over the simple and unattractive.

And what happens when a remarkable sensation explodes on the zeitgeist of millions of people around the world-probably one of the most prolific viral emails ever? Does she remain as visually unremarkable and we, as a society learn to love her- gray, frizzy hair and all?

Not a chance! Marketers got a hold of her real quickly, and cognizant that her future was linked to her marketability, launched the new and repackaged talent—new hairdo, clothes and all- to an adoring, receptive world!

View YouTube Video

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April 29, 2009 - 12:56 PM No Comments

Twitter Gets Down to Business

The challenge to manage corporate communications via social media in a responsible manner keeps getter tougher. Just when you thought you could leave Twitter to others who had the time to engage in mindless solipsism, you see an article in The Wall St. Journal: Corporate Blogs and “Tweets” Must Keep SEC in Mind.
The redoubtable business source underlines the immersion of Twitter into the Corporate zeitgeist by unequivocally stating: “Social Media Offer Immediacy and Spontaneity to Communications but Risk Running Afoul of Regulations.

Eighty-one Fortune 500 companies sponsor public blogs, including Wal-Mart Stores Inc., Chevron Corp. and General Motors Corp., according to the Society for New Communications Research. Of those blogs, 23 link to corporate Twitter accounts.

On Thursday, a Johnson & Johnson executive reported for the first time on the health-care giant’s annual meeting via Twitter, which allows users to post “tweets” of as many as 140 characters from devices with Internet access.

A Who’s Who of Corporate Twitterers include:

Best Buy
Safeway
Cisco Systems
Toys ‘R’ Us
Dell
Johnson & Johnson
Wells Fargo
Microsoft
Time Warner
FedEx
New York Life Insurance
McDonald’s
Oracle
Google
Avnet
Amazon.com
CBS
Texas Instruments
EMC
Monsanto
Whole Foods Market
Newell Rubbermaid
Symantec

A whole new lexicon and legalese is emerging to deal with the new reality, and perils, of this new social media.

No, Twitter is no longer the purview of teenagers sharing what block they’re on or movie they’re seeing. Now, we’re advised to ignore it at our own peril.


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April 29, 2009 - 12:53 PM No Comments

Your Friends Really Do Mean Everything to You!

It was a night out of some horror movie. A dear, beloved aunt had died very suddenly from a stroke and family and friends had just been through a grueling funeral. It was 8pm, getting dark, and the torrential rains were accompanied by sonorous thunder and insistent lightning. Most of those gathered tried their best to huddle into the little protective rain gear they had to make a run for it. One young lady,obviously deeply grieving for the very deep loss, opted to sit down next to me- not before I noticed her dependence on the cane at her side.

We both knew of the curves life had thrown her this year, and this was the first moment we were seeing each other face to face. She had come through serious surgery and brutal treatments and now was successfully winning the battle with her fierce determination in her rehabilitative process.

She looked up at me with her radiant eyes, and her exquisite face was aglow as she talked about the legions of friends who had rallied to her from the first moment on…. and whose size and commitment just kept growing. She evinced amazement as she exclaimed… “I never knew I had so many friends. They have been amazing! At first I could not believe how many people took the time to reach me on any level they could. They pulled me through. They’re sharing every moment. I couldn’t have done this without them”.
She attributes her friends’ prayers and actions for pulling her through…and now, she knows they will be accompanied by her most ardent guardian angel. She’ll discard that cane soon!

The impact of friendship on our quality of life is fairly well known, but recently there has been a flurry of scientific studies on the importance of friendship and social networks in overall health- they are undeniably powerful weapons in fighting the scourge of illness, depression, kick- start recovery, slow the aging process and prolong life.

A 10-year Australian study found that older people with a large circle of friends were 22 percent less likely to die during the study period than those with fewer friends.

A 2007 study showed an increase of nearly 60 percent in the risk for obesity among people whose friends gained weight.

In a six-year study of 736 middle-age Swedish men, attachment to a single person didn’t appear to affect the risk of heart attack and fatal coronary heart disease, but having friendship did.

And though you’d think proximity of one’s friends would be a determining factor in their influence on your health, that is not the case, as the benefits reverberate well beyond physical presence or distance.

“People with stronger friendship networks feel like there is someone they can turn to,” said Karen A. Roberto, director of the center for gerontology at Virginia Tech. “Friendship is an undervalued resource. The consistent message of these studies is that friends make your life better.”

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April 29, 2009 - 12:49 PM No Comments

Forget the Royal Canadian Mounties, You've Got YouTube

wsjIt’s not the way my parents acquired their citizenship… but it certainly underlines the remarkable embrace of technology, social networking and marketing on the individual. Canada’s reveille to the possible hundreds of thousands of heretofore foreigners, many of them Americans, that they have been bestowed citizenship was announced via You Tube. In a quirky ad there titled “Waking up Canadian,” a man awakens on April 17 to a room replete with red-and-white Canadian flags, and is greeted by a welcoming committee consisting of two stuffed plush moose, a hockey player, and a member of the Royal Canadian Mounted Police.

The point:

The April 17 amendment to Canada’s Citizenship Act automatically restores Canadian nationality to many people, and their children, forced to renounce it when they became citizens of another country.

Remember how we wondered what the practical applications of You Tube would be?

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April 29, 2009 - 12:46 PM No Comments

Doctors Push for More Scans in Stroke Cases

We thought this article was extremely compelling and touched all bases. We left it intact:

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The first three or four hours after a stroke are the most crucial.

For most stroke patients, receiving a clot-dissolving drug shortly after arriving at a hospital can reduce the effects of stroke and limit permanent disabilities. But for some patients, with a certain type of stroke, such a drug can actually increase bleeding in the brain and boost the risk of death. Stroke experts say the best way to tell which patients should get the drug is by having a CT scan of their heads read within 45 minutes of their landing in the emergency room.

But a rule that would call for a scan within 45 minutes was rejected last fall by a quasi-governmental group that sets medical guidelines used by Medicare to evaluate and reimburse U.S. hospitals. The group, known as the National Quality Forum, said the vague wording of the rule raised too many questions.

The forum’s decision on stroke treatment underlines how difficult it can be for medical-industry officials to agree on guidelines for best-treatment practices at a time when the Obama administration is pushing the medical profession to set such standards to help cut health-care costs. Even when the benefits of certain treatments are widely accepted, such as swift CT scans for stroke patients, hospitals and doctors might push back against setting treatment standards for a number of reasons, including cost.

Stroke neurologists say the forum’s rejection of the 45-minute CT-scan rule threatens to compromise stroke care nationwide, possibly resulting in more deaths and disabilities among stroke patients. Hospitals that receive Medicare funding will have to begin publicly reporting as early as next year how well they comply with other stroke-treatment guidelines, but need make no mention of whether they perform CT scans.

“If you don’t image the person in a timely fashion, the whole treatment process is dead in the water. Every minute lost can translate into devastating consequences,” says David S. Liebeskind, associate neurology director at the University of California Los Angeles Stroke Center.

The American Academy of Neurology, which strongly objected to the forum’s decision, is expected to discuss the matter at its national meeting in Seattle this month.

The National Quality Forum now says it is willing to reconsider the stroke-treatment guideline.

Stroke doctors like to say that “time is brain,” meaning the faster a stroke is treated, the more likely treatment will lead to complete recovery or at most mild disability. In the most common type of stroke, in which a clot blocks blood flow to the brain, studies show that quick administration of the drug tPA, or tissue plasminogen activator, can improve outcomes. The stroke association’s guidelines currently say tPA should be administered within three hours of a patient’s suffering what’s known as an ischemic stroke to be effective. The group may extend this time to as much as 4½ hours following additional recent research

Choosing a Treatment

But because tPA can cause bleeding, it’s precisely the wrong treatment for strokes caused by a brain hemorrhage. Treatment for hemorrhagic-stroke patients aims to relieve pressure on the brain, including with surgery or medication. The CT image is pivotal in determining which course of treatment is called for.

Many hospitals that don’t specialize in stroke care don’t perform timely CT scans for a variety of reasons, including the costs of having an imaging technician, and a doctor to read the scan, available at all hours. About 750,000 strokes hit Americans each year, and an estimated 83% of these are ischemic. Stroke doctors say only a small number of patients receive a clot-dissolving drug, either because they don’t arrive at the hospital in time or because it isn’t part of a hospital’s treatment routine.

“No one is denying that a person with a stroke should have a CT scan very quickly,” says David C. Levin, chairman emeritus of radiology at Philadelphia’s Thomas Jefferson University and co-chairman of the committee appointed by the National Quality Forum that rejected the 45-minute rule. But, he says, the committee had trouble with the rule as it was proposed because it was written imprecisely.

For one thing, some non-stroke patients arrive at the hospital with symptoms that resemble stroke, including abrupt numbness and weakness. “The committee asked for a better definition of the word ’stroke.’ You’ve got to be extremely precise,” Dr. Levin says. Committee members also concluded that the term “arrival” was unclear: Did it mean arrival at the hospital door, or the moment when a nurse’s triage of the patient began?

Janet M. Corrigan, the National Quality Forum’s president, says the rule needed to be more finely honed, but that “it has the potential to be a worthy measure.”

The concept of fast CT images is well established among stroke specialists. In a major article published in the Journal of the American Medical Association in 2000, a group of leading stroke neurologists recommended that hospitals be able to do a CT or MRI scan “within 25 minutes of the order being written” and that specialists should be “available to read these scans within 20 minutes.” The American Stroke Association’s guidelines include the 45-minute standard.

But the association’s guidelines are voluntary, and, like standards of treatment for other conditions, often aren’t followed by doctors and hospitals that don’t specialize in stroke treatment. Stroke neurologists had hoped that adoption of the 45-minute rule by the National Quality Forum would help prod many community hospitals to upgrade their stroke treatment.

Writing Guidelines

The National Quality Forum, set up in 1999, creates committees of doctors and other medical experts. Each of these writes multiple guidelines, or “quality measures,” used by the Centers for Medicare & Medicaid Services to evaluate hospitals. The measures are then sent to the forum’s board for ratification. CMS, as it’s called, is the federal agency that administers the twin government insurance programs.

Stroke doctors complain that the committee didn’t include stroke neurologists among voting members. Five of the 15 members were imaging specialists or researchers, and four were radiologists, who read CT scans but don’t treat stroke victims. The committee also included emergency doctors. Stephen M. Sergay, president of the American Academy of Neurology, wrote to Ms. Corrigan last summer saying the committee “lacks the appropriate qualified personnel to evaluate such a critical issue.”

The forum did pass 16 quality measures related to strokes. Some were related to rehabilitation, such as how hospitals work with patients to improve speech and language comprehension. One guideline called for giving clot-dissolving drugs to eligible patients within three hours of a stroke. But stroke neurologists argue that such a standard means little if there is no requirement that a CT scan be read first.

By: Thomas M. Burton
Source: Wall Street Journal

April 22, 2009 - 4:13 PM No Comments

Marketing to a “New Frugality”

The “New Frugality” is the behavioral response of Americans to the the nearly $13 trillion loss of wealth since the recession began; their upended confidence in the capitalist system is kick-starting a more cogent move toward frugality. Economists believe that this severe downturn will seriously rewire our mindset and real spending habits in the future, way after the economy finds its equilibrium.

The severity of this downturn may deeply reverberate. “It’s the contagion effect,” Mr. Dhar says, the same reaction that makes people travel less after a plane crash, or those who lived through the Great Depression conserve tin foil for decades. “The longer this lasts, the more it will have an impact on people’s long-term behavior,” he said. On top of that, getting credit is likely to be tougher for some consumers in the next decade than it was during the subprime-lending boom of just a few years ago.

“It’s hard to believe we’re ever going back to the easy credit and free spending of the last 10 years,” said economist Richard Berner of Morgan Stanley. He anticipates consumer spending will grow at an inflation-adjusted 2% to 2.5% annual rate in the next few years, compared with 3.5% in the decade ended in 2007.

A survey by AlixPartners, a business-advisory firm, found Americans plan to save 14% of their total earnings once the recession ends. Fred Crawford, the group’s chief executive, said even if that number is “inflated by the emotions of the day,” companies must “understand and plan for what could be a ‘new normal.’ ” Two-thirds of those surveyed said they plan to buy less in the future, while more than half plan to buy less-expensive things.

You think so? Americans are noteworthy for our poor memories, short attention spans, and insatiable desire for a quick fix. Sure, the pain is real, but will we revert to our free- spending ways when the good times roll?

That’s the behavioral quandary marketers of products must ponder. Do you create products for a new frugality or assume our lust for luxury will be the fulcrum of future success?

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April 7, 2009 - 12:58 PM No Comments

Shower with the Grandkids for a Great Recession Buster

Had more fun this morning than a human being has a right to! This as- stressed- as -anyone-else advertising, marketing person, (forget about it being days before Passover!), returning from an early, intensive session of aerobics and serious Spin , espied some beautiful grandchildren being given a shower. Still trying to get my heartbeat back to normal, and sweating profusely, I looked at the shower, then at the delicious children, and then back at the shower. My daughter was keenly watching her known-to-be-bazaar mother, and was too slow to restrain me…”Bobbo’s going to join you, guys!” I cried, and whipping off my omnipresent hat, but keeping all my clothes on, jumped into the tub under the most refreshing shower burst I’ve ever had. The other children and members of the household came running in to witness the hullabaloo…Their faces were a marvelous amalgam of absolute delight and frissons of excitement at this sight of their grandmother, fully clothed, in the shower with some very naked grandchildren! I laughed like I hadn’t in a million years! I’ve been smiling like a goofball all morning at the office… What a great recession buster all out joy with the family can be!

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April 7, 2009 - 12:56 PM No Comments

Patting Yourself on the Back After You Exercise?

Yep, here’s another proof that exercise, “often” is really counter-intuitive. A recent study documented the fact that people tended to lose less weight than expected when they passed a certain threshold of serious activity…which is what I all too often discover.

What is it that induces us to sabotage when we’re actually doing the right thing? Maybe it’s our need to pamper ourselves just a bit, cognizant there aren’t too many people on line to do it for us! So we increase the exercise, and OK, take another bite...

http://www.usatoday.com/news/health/weightloss/2009-02-17-exercise-eating_N.htm?csp=34

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April 7, 2009 - 12:52 PM No Comments

Young Love- Ain’t it Grand?

Living and Loving at The Regency Assisted Living in Glen Cove, New York

Living and Loving at The Regency Assisted Living in Glen Cove, New York

Thought you’d enjoy this video we shot of a darling couple married 63 years…

I guess, much of it is about having a sense of humor! You gotta laugh!

http://www.youtube.com/watch?v=qPphFgzzww4

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April 7, 2009 - 12:49 PM No Comments

Now I Remember Why I Love My Starbucks

Some days start off better than others. An inveterate recipient of medical and pharmaceutical RSS feeds and real time alerts from a myriad of medical sources, I’m often hit with a phalanx of “cease and desists” regarding any number of personal idiosyncrasies. Many, of course, hit me in the proverbial stomach: stop consuming proteins and carbs , throw out those wonderfully expendable aluminum pans, stop reaching for that cold remedy you always secretly thought caused your heart palpitations…

Today is glorious. Not only should I continue my consistent consumption of coffee, but I will concurrently ward off the demons of dementia!

Dr. Miia Kivipelto, an associate professor of neurology at the Karolinska Institute in Stockholm and lead author of a newly released study tracked coffee consumption in a group of 1,409 middle-age men and women for an average of 21 years. During that time, 61 participants developed dementia, 48 with Alzheimer’s disease.

Their observational study concluded that subjects who had reported drinking three to five cups of coffee daily were 65 percent less likely to have developed dementia, compared with those who drank two cups or less. (Those who drank more than five cups a day also were at reduced risk of dementia, but there were not enough people in this group to draw statistically significant conclusions.)

Now if they could just keep the calories down on my flavored mocha-chinos…

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April 7, 2009 - 12:43 PM No Comments