Sea Crest Health Care Center

As one who passionately builds brands for a living, it saddens me when I am forced to bear witness to the downward spiral of a once-strong brand.  The recent troubles faced by Tylenol and other huge brands from McNeil Consumer Healthcare bear witness to the fact that, while the identity of a brand can help bring a product to the heights of popularity, that same identity, when linked to negative events, can bring the product crashing down in the minds of consumers.

Tylenol has a long history of bumps in the road, starting with drug-tampering problems back in 1982, which resulted in the brand being held up as an example of what to do when disaster strikes your product.  Take responsibility.  Take Action.  Don’t make excuses.

The public was reassured by how the Tylenol scare was handled and sales eventually returned to the brand.  Tylenol came to mean a trusted and safe product once again.  And in a market with unimaginable generic competition, that trust went a long way toward making consumers feel like the branded choice was the right choice.

More recent troubles, however, cannot be blamed on nameless and faceless culprits who are threatening the safety of the American public.  This time the responsibility for manufacturing irregularities fall solidly in the lap of McNeil.  There is no denying that they must take responsibility, there is nowhere else to put it.  But the public is not so quick to forgive this time.

Part of the difference is that this time McNeil is truly to blame for the issue.  And the other part of the difference comes from how the world has changed in those intervening 28 years.  In the world of 1982, the news of the recall and corrective action came through formal channels and gossip about the problem was contained within neighborhoods.  In the world of 2010, news of the recall hit Twitter and Facebook long before it made the front pages of the newspaper or local news broadcasts.  Along with the immediacy of informing the public, McNeil was unable to control the message, and unprepared to deal with the fallout.  Their customer service resources were inadequate, their recall website not up to date, their response times were not up to snuff.

So now, in addition to being worried about the threat that recalled medications might hold for their families, people are angry that McNeil isn’t managing the situation as well as they could.  The brand is breaking.

As the process of restocking medicine cabinets with generic versions of McNeil’s recalled drugs is documented in minute detail via social media networks, more and more people see that generics offer safe, cost-effective alternatives to the branded drugs.  The more social proof that consumers see that the generics are just as effective, the more likely they will be to continue to eschew the branded products.  There is no upside of going back to Tylenol or Benedryl.  Those names are tainted with both the manufacturing issues (real or imagined, it makes no difference) and the customer service disappointments.

The bar for what consumers expect from a generic drug is much lower.  Does it work?  Does it cost less than the branded product?  Is it safe?  Customer service and advertising and image don’t enter into the equation for these purposes.

By dropping the ball so many times, McNeil is training consumers to be satisfied with a less impressive package.  It will be interesting to see if they are able to resolve and recover from this current crisis situation.  As surprised as I am to say this, my bets in this case are against the brand.

I am admittedly not the trendiest girl around.  I don’t have designer shoes or a luxury car or get my hair blown out.  Actually, where I live getting your hair blown out means you drove with a window open, but I don’t do that much either.  The NYC crowd would have a field day with how un-cool I am with my suburban clothes and addiction to Dunkin’ Donuts iced coffee.  I am about as mainstream as they come, and for this I am generally unapologetic.  It’s who I am and I’m OK with that.

Although un-hip, I am quite interested in doing things to keep myself and my family healthy.  I try mightily to get my children to willingly eat vegetables. I don’t cook red meat. I choose fresh ingredients rather than food-in-a-box whenever possible.  I am embarking on an experiment to be a vegetarian, and I recently gave up caffeine for a month.  I am willing to try new things – within reason.

There was a recent article in the New York Times about the popularity of a fermented tea drink called kombucha.  Apparently this tea can do all kinds of magical things like re-growing hair, calming digestive issues and curing hangovers.  Those who drink it claim that it is quite delish.  Sounds good, right?  I’m in! I could be the first one in the suburbs to partake of this delightful elixir!  How do I get it?

This is where things get a little hairy for me.  Because kombucha is made by immersing a disk of bacteria into brewed tea and letting it sit, unrefrigerated, for up to two weeks.

A disk of bacteria.

In your tea.

On purpose.

I am so not down with that.

I understand the benefits of probiotics.  I eat yogurt (from the refrigerator, thank you very much).  But, I have to admit that I wouldn’t even drink the plain tea if it sat out for two weeks – and the introduction of the bacteria disk into the equation does nothing to improve the situation for me.

I suppose the nature of kombucha is essentially similar to beer.  Fermented substances in a drink are not that uncommon.  And yet, I can’t quite get my head around voluntarily introducing bacteria into a completely acceptable drink like tea.  I guess I don’t brew my own beer either, although I do enjoy drinking it.

There are packaged versions of kombucha available, including one made by Red Bull.  I am slightly more comfortable with the manufactured versions, mostly because I work under the assumption that beverage manufacturers are as terrified of being sued as I am of dying of kombucha poisoning.

I am a big sucker for slick marketing and putting anything, even something utterly disgusting, in a pretty bottle and giving it a fun name goes a long way to drawing my interest.  If I actually went out and purchased a Carpe Diem Kombucha, it would be an ultimate marking success for them.

Ooooo…pretty bottle….fancy name…who cares what’s in it?  I must have it!

I want to be cool and brave enough to jump on this bandwagon and give kombucha a try.  But the reality is that it’s probably beyond my capabilities to be that cool and brave.  And the Dunkin’ Donuts coffee is working just fine for me, thanks!

The irony is quite delicious:  Scientists believe they have indeed found the Fountain of Youth and it is found right at the entry of our mouths- as long as we seriously restrict our calorie intake while maintaining all essential nutrients?

For the first time, researchers have shown that restricting calories in primates maintains their youth and prevents age-related disease.

According to a  long-running study by  Richard Weindruch, PhD, of the University of Wisconsin Madison, and colleagues running study of rhesus macaques, suggest that a similar effect might occur in humans and open the door to drugs that would mimic so-called caloric restriction, “We now have proof of efficacy of caloric restriction in primates,” Dr. Weindruch said, and  once the mechanisms are understood, it may be possible to develop “mimetics”– drugs that would have the same effect, but without the need for altering human diets.

Our diet controlled monkeys did extraordinarily well on calorie-restricted diets:

None of the animals on caloric restriction — even those with compromised metabolic function at baseline — had impaired glucose homeostasis.

The incidence of neoplasia was reduced by 50% in the animals on caloric restriction, compared with controls.

The incidence of cardiovascular disease was reduced by half in the diet-controlled monkeys, compared with controls.

They had  significantly slower rates of age-associated brain atrophy in some regions than controls.

The researchers also monitored when age-associated diseases appeared and found that caloric restriction reduced disease onset significantly.

Monkeys on the restricted diet appeared and acted biologically younger than their counterparts in the control arm and physically looked considerably better.

“Not only do the animals stay biologically younger longer, they look younger longer,” Dr. Weindruch said.

Dr. Sierra’s institute is sponsoring a study on calorie restriction in humans — the so-called CALORIE study — but he noted that “you have to be a special type of person to subject yourself to this . . . it’s a self-selected group.” Conducting a calorie restriction study in people in general “would be difficult, let’s put it that way,” he said.

You think?

by Ruth Folger Weiss

“Aha!” :  all those Eureka moments I’ve come to count on as a creative professional in the advertising and marketing field, were really instances of insight reflective  of an active mind with some serious neuron brain activity. And though the classically cerebral thought processes of my so analytical spouse are  more often associated with “smarts”, researchers mapping the anatomy of the brain’s breakthrough moments reveal that insight is crucial to intellect.

Epiphanies that lead to bursts of mental clarity are often so physical because of the intense activation of alternating electrical currents- that have lead to monumental breakthroughs and revelations  in the sciences. Think Einstein imagining trains and lightning when the idea of special relativity hit him like a bolt of lightning. Sir Isaac Newton, lolling in his orchard, espies universal gravitation. And perhaps the one most readily identified with: Archimedes taking his bath came upon his formula calculating density and volume- and, as legend would have us believe, emerged from the tub, exclaiming: “Eureka! I’ve got it!

Daydreaming, scientists have found, is often the brain hard at work; MRI scans indicate intense activation in problem solving areas. Patterns of high frequency neural activity in the right frontal cortex are easily manifested right before an answer to a problem dawns upon the person!

Sudden insights are the fusion of  a complex series of brain states that require more neural resources than methodical reasoning!

A  person’s frame of mind influences whether she has a Eureka moment.

Your state of mind affects your inclination to insightful thinking.

Your positive mood impacts your likelihood to experience insight.

Which leads me to my exit, as I anticipate the drawing of a luxurious bath… and some brilliant flashes of insight…

By: Nechama Drillick

Advanced dementia is something that the average healthy person has a hard time imagining unless they are the caregiver of a loved one in that condition. Researchers in Boston recently documented the ravages of this incurable state on video. After showing this heartwrenching movie to adults over age 65, many had the same reaction; if they were faced with such serious loss of cognitive function they would not want their lives aggressively prolonged. The conclusion of researchers (published in the current BMJ journal) – people should make decisions about their future care while they are fully informed and healthy, and have them legally documented.?Otherwise, once one reaches the point of incapacity, other will make those significant decisions for you, regardless of your wishes.

This footage underlines the importance of surrounding one’s self with devoted loved ones, especially in one’s old age. The knowledge that your family will sincerely and patiently see to your comfort, well-being and dignity provides one with the security to face the vulnerability of old age and its possible side effects head on.

VIDEO LINK
http://www.bmj.com/video/care_preferences_dementia.dtl

Is it a question of “Beauty OR Brains” that influences one’s success in the work force?

New research conducted by Timothy Judge, PhD, a management professor at the University of Florida, suggests replacing that “OR” with an “AND.” His research appears in the May issue of the Journal of Applied Psychology, published by the American Psychological Association.

Attractiveness will definitely be integral to your landing jobs, but one’s intelligence quotient gives one the edge when climbing the salary ladder.

“Little is known about why there are income disparities between the good-looking and the not-so-good-looking. We’ve found that even accounting for intelligence, a person’s feeling of self-worth is enhanced by how attractive they are, and this in turn, results in higher pay.”

Judge and his team analyzed data from the Harvard Study of Health and Life Quality. 191 men and women between the ages of 25 and 75, each interviewed three times, six months apart beginning in 1995, answered queries about household income, financial strain, education, and also evaluated how happy or disappointed they were with their achievements up to that time. After completing several intelligence and cognitive tests to gauge mental ability they had their photographs taken.

Scientific researchers averaged the results of six ratings of each person’s attractiveness, relative to their age and gender.

Significantly, the researchers found that physical attractiveness had a significant impact not only on how much people got paid, but how educated they were and how they evaluated themselves. They found that people who were rated as good-looking made more money, were better educated, and more confident.

But a person’s intelligence affected their income more than their looks did.

“We can be somewhat heartened by the fact that the effects of general intelligence on income were stronger than those of facial attractiveness,” Judge and colleagues write. “It turns out that the
brainy are not necessarily at a disadvantage to the beautiful, and if one possesses intelligence and good looks, then all the better.”

It became readily apparent that good-looking people do tend to highly assess their worth and capabilities, which may lead to less financial stress and more money.

“Moreover, the effects of self-concept are particularly noteworthy. Its effects on income are stronger than those of attractiveness and nearly as strong as those of intelligence. The influence of core self-evaluations on both income and financial strain underlines the critical role it can play in both objective and subjective life success,” the researchers say.

Validation is not just a feel-good exercise, but a key ingredient to the successful life.

Love it when the  different passions of my life converge and… beg for a creative solution.

Fashion, the Health Care Universe and Marketing all came together in Lucette Lagnado’s article in The Wall St. Journal. So Doctors and Hospitals still haven’t whipped up an all-encompassing solution to the dressing gown we all love to hate… Aside from making me smile, I’m gonna whip Ad Lib Unlimited’s   designers into a designing frenzy to come up with a sharp “cover-up” that should cover all bases.

Read full article at WSJ.com.

The challenge to manage corporate communications via social media in a responsible manner keeps getter tougher. Just when you thought you could leave Twitter to others who had the time to engage in mindless solipsism, you see an article in The Wall St. Journal: Corporate Blogs and “Tweets” Must Keep SEC in Mind.
The redoubtable business source underlines the immersion of Twitter into the Corporate zeitgeist by unequivocally stating: “Social Media Offer Immediacy and Spontaneity to Communications but Risk Running Afoul of Regulations.

Eighty-one Fortune 500 companies sponsor public blogs, including Wal-Mart Stores Inc., Chevron Corp. and General Motors Corp., according to the Society for New Communications Research. Of those blogs, 23 link to corporate Twitter accounts.

On Thursday, a Johnson & Johnson executive reported for the first time on the health-care giant’s annual meeting via Twitter, which allows users to post “tweets” of as many as 140 characters from devices with Internet access.

A Who’s Who of Corporate Twitterers include:

Best Buy
Safeway
Cisco Systems
Toys ‘R’ Us
Dell
Johnson & Johnson
Wells Fargo
Microsoft
Time Warner
FedEx
New York Life Insurance
McDonald’s
Oracle
Google
Avnet
Amazon.com
CBS
Texas Instruments
EMC
Monsanto
Whole Foods Market
Newell Rubbermaid
Symantec

A whole new lexicon and legalese is emerging to deal with the new reality, and perils, of this new social media.

No, Twitter is no longer the purview of teenagers sharing what block they’re on or movie they’re seeing. Now, we’re advised to ignore it at our own peril.